TOURISM
/ EXCEPTIONAL POTENTIAL
2nd most visited region in France
Leading region for camping and caravanning
Market potential:
27 million tourists
Innovation:
e-tourism, areas of experimentation
Four Reasons to set up in Nouvelle-Aquitaine
Unique market potential
- Top host region of the Atlantic coast and 5th for an international clientele
- The region accounts for 8.5% of domestic tourism consumption (Paris region included)
- Flag-ship tourist destinations, 35 sites exceeding 100,000 visitors, with 30% exceeding 200,000 visitors
- 104,000 jobs in tourism including 86,000 for the reception of tourists and day trip participants
- Quality labels and progress approaches: support of public stakeholders
- An accommodation market providing a vector for opportunities:
– Camping and furnished apartment tourism
–170 million nights (including 15.5 million in hotels and 23.6 million in camping and caravanning)
–2nd place in commercial and non-commercial accommodation for business, health, leisure, and family stays
– Conversion of the existing hotel offer to current trends (sustainable development)
– Growth of luxury and high-end segments
Tourism resources
- Exceptional natural heritage:
– Diversity of landscapes (rural, mountain, forest, open spaces, urban, coastal)
– 720 Km of coastline
– Leading region in number of sites, including seven UNESCO world heritage sites - Sectors creating added value, often organized in clusters: wine-tasting tourism, cycling, spa, ski, boating, golf, surfing, sport-nature, prehistory
- Leading tourism destinations:
– Futuroscope (1,900,000 visitors)
–La Rochelle Aquarium (800,000 visitors)
– Palmyre Zoo (629,707 visitors)
– Citadel of Blaye (448,105 visitors)
– Bordeaux, world wine capital (6,000,000 visitors) - Popular events:
–Francofolies in La Rochelle
–International comic book festival in Angoulême
– Wine festival in Bordeaux
– Garorock Festival in Marmande
– The festivals of Bayonne and Dax - Many awards and quality labels
– Vignobles et Découvertes (937 establishments)
– Qualité Tourisme (498 establishments)
– Ecolabel (96 establishments)
– European Destinations of Excellence (3 destinations)
– Tourisme & Handicap (1340 sites)
– Entreprises du Patrimoine Vivant (94 companies)
– Distinction Palace (3 hotels)
Innovation
- Experiments in areas with high potential:
– Test of prototypes (new technologies or new products)
– Consultation of users and public stakeholders
– Cross-fertilization with other markets - E-tourism skills
– Digitalization of tourism organizations
– Event: Rencontres E-Tourisme in Pau
– Incubators of digital projects: emergence of start-ups
– Several calls for projects dedicated to innovation
Value-added partnerships
- Your market research with sector experts
- Access to business opportunities (networking, trade shows, etc.)
- Networking with clusters, organizations, professionals, etc.
- Sourcing and integration of technology in other sectors (digital, e-commerce, renewable energy, social and solidarity economy)
- Facilitated integration of your project in the region
- Open to new product policies
Companies Doing Business Here
Benefit from a network and a reputation
- Aqui O Thermes: spa cluster
- GOazem: tourism cluster of the Basque Country
- EuroSima: cluster of the board sports industries
- SO Horses Alliances: equestrian sector cluster
- Creatif SILOgraphic: Southern Aquitaine cluster dedicated to professionals in the arts, cultural industries, creative services (design, fashion, advertising and communication)
- Inno’vin: the wine industry cluster
- CRITT Sports et Loisirs: development of the sports and recreation industry through the certification of products, comparison tests, training, R&D, educational engineering, management of sports facilities
Selection of Sites Dedicated to Tourism
Our Services to Companies
| Business Environment
We will send you the information you need to study the feasibility of your project in Nouvelle-Aquitaine (supply of raw materials, market data, subcontractors, R&D partners, etc.).
| Real-Estate Solutions
We look for, select and present real-estate offers suited to your specifications. You can send us your search criteria and we take care of the rest in strict confidentially!
| Financing and Public Aid
Various programs are available to obtain the financing necessary for your business set-up. We can introduce you to our experts in financial engineering who will study the available public or private solutions.
| Networking
We open our network and put you in relation with the key stakeholders for your project. Our proximity to regional partners will enable you to fast-track the execution of your business set-up!
| Administrative Procedures
We know that certain procedures can be complex, so we activate our network to facilitate your installation. We mobilize various players according to your needs and your timetable.
MARIA-CONCETTA
A business location specialist is at your service
Let’s talk about your project
Une région accessible
Frontalière avec l’Espagne, la Nouvelle-Aquitaine bénéficie d’une position stratégique sur le corridor logistique Nord-Sud européen.
Dotée d’un réseau de transports diversifié et moderne, la région est facilement accessible depuis les capitales économiques françaises et européennes, permettant aux entreprises d’être à proximité de leurs marchés :
Aéroports
- 11 aéroports dont 7 internationaux
- Plus de 60 liaisons internationales quotidiennes ou hebdomadaires
- Nombre de lignes low-cost en croissance
Réseau ferré et autoroutier
- LGV SEA (Bordeaux > Paris en 2h)
- Réseaux autoroutiers nord-sud et est-ouest
Ports
- 4 ports de commerce
- 300 ports desservis dans le monde